{"id":412,"date":"2021-09-18T14:54:41","date_gmt":"2021-09-18T14:54:41","guid":{"rendered":"https:\/\/magicemails.com\/?p=412"},"modified":"2022-01-29T18:37:41","modified_gmt":"2022-01-29T18:37:41","slug":"how-using-gmails-compose-window-guarantees-emails-to-land-directly-in-inbox","status":"publish","type":"post","link":"https:\/\/magicemails.com\/2021\/09\/18\/how-using-gmails-compose-window-guarantees-emails-to-land-directly-in-inbox\/","title":{"rendered":"How using Gmail’s compose window guarantees emails to land directly in Inbox"},"content":{"rendered":"\n
There are multiple ways to send emails today, and while each offers a unique way to send these emails, there is only one way for emails to land directly in your customers inbox. Some of the most popular ways are:<\/p>\n\n\n\n
Now, while all of these approaches seem fairly straight forward, they have one major drawback.<\/p>\n\n\n\n
There is a high likelihood that emails sent by these services end up in Promotions tab or worst, the SPAM folder<\/p><\/blockquote>\n\n\n\n
To put things in perspective, given below is a screenshot of the biggest difference when an email is received via API \/ SMTP approach (sample email is from Kayak) vs being sent via compose window.<\/p>\n\n\n\n