{"id":616,"date":"2022-05-10T05:12:32","date_gmt":"2022-05-10T05:12:32","guid":{"rendered":"https:\/\/magicemails.com\/?p=616"},"modified":"2022-07-03T06:58:28","modified_gmt":"2022-07-03T06:58:28","slug":"should-i-send-a-new-mail-or-continue-the-same-mail-thread-while-following-up","status":"publish","type":"post","link":"https:\/\/magicemails.com\/2022\/05\/10\/should-i-send-a-new-mail-or-continue-the-same-mail-thread-while-following-up\/","title":{"rendered":"Should I send a new mail or continue the same mail thread while following up?"},"content":{"rendered":"\n
Desperate email marketeers often resort to technique where a subject line starts with “Re:” <\/strong>for their first email campaign. <\/p>\n\n\n\n Not only is this subject line deceptive<\/strong>, it destroys the trust between you and potential customer even before they open the email, here’s why:<\/p>\n\n\n\n Follow up emails play a critical role as it gives your cold emails a chance to make a second impression to pitch your product and score a deal.<\/p>\n\n\n\n There are multiple articles on the web that talk about how subject line is extremely critical and should make a lasting impression. That said, as you compose a follow-up campaign, given below is the thinking framework you can adopt to get opens like a pro!<\/p>\n\n\n\n This is the most critical question that we need to answer. An opened email is like a gold mine and should be treated accordingly. If your campaign has had a healthy open rate, anything greater than 20% is healthy, then it means that your messaging is super crisp and should not be changed.<\/p>\n\n\n\n Now that you have cracked the most difficult piece of the puzzle, here are two items to think about:<\/p>\n\n\n\n A new subject line not only resets your “open” rate because you now need to find a catchy and enticing line that works, aka you are starting from step 0.<\/p>\n\n\n\n One final tidbit<\/strong>, Don\u2019t send too many follow up emails \ud83d\ude42 A common mistake people usually make when sending out their follow up email is sending too many of them. If you haven’t had an open or reply in first 3 follow-ups, the potential lead has probably gone cold and its better to move on.<\/p>\n\n\n\nDon’t do this!<\/strong><\/h4>\n\n\n\n
What is your open rate for current email campaign?<\/h4>\n\n\n\n
With a successful first email open, why do you want to start with a completely new subject line?<\/h4>\n\n\n\n
Re-using the same subject line helps in two key areas:<\/h4>\n\n\n\n
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